About Santa Cruz Longboards
The history of Santa Cruz longboards is a complicated one that is full of more twists and turns than can be found on Vermont’s Smugglers Notch Road. Beginning in the 70’s and continuing on to today, the company has been the home of some of the best known names in skateboarding art and design. Included in these names is Jim Phillips, who created the iconic screaming hand logo, and other artists such as Johnny Mojo and Kevin Marburg.
Best Santa Cruz Longboards Reviews
Longboard | Review |
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Santa Cruz Impact Drop-Through![]() | Our Review |
Santa Cruz Shark Rasta![]() Click Here for Pricing, Pictures and Reviews on Amazon.com | Our Review |
Santa Cruz Mahaka![]() Click Here for Pricing, Pictures and Reviews on Amazon.com | Coming Soon |
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In 1973, Santa Cruz first opened their doors. Since then, they have been at the forefront of skateboard design and innovation. Their products have been included in the majority of skateboarding events that have taken place in the latter part of the the 20th century and throughout the entirety of the 21st century.
Little by little, Santa Cruz longboards have revolutionized the way that people look at skating. They did this by challenging the way people saw skateboarding wheels when they invented sealed position bearing wheels. Within a few months of unveiling this design, Santa Cruz was producing more than 70,000 of these unique wheels every month.
One of the next skateboarding innovations from Santa Cruz was that of adding complicated graphic designs to their boards. Jim Phillips, a legend in the field of skateboard design, led the way by creating many iconic graphic designs for Santa Cruz skateboard’s. Included in these is the Sun God, a design that is still extremely popular today.
As with all things, skateboarding has had its ebbs and flows. Santa Cruz has been affected by these. Toward the end of the 70’s, skateboarding was reaching a crescendo. During this period, Santa Cruz worked in conjunction with Skateboarding Magazine to promote their products and to sponsor different competitions.
However, at the start of the 80’s, there was a slight decline in interest in skateboards and longboards. Toward the end of the 80’s, interest in skateboarding picked up again, and Santa Cruz was there once again leading the way and setting the pace for others to follow.
The skateboards created by Santa Cruz are so popular that it is difficult to find a place on earth with a skateboarding culture that has not heard about them. Many of the most famous veteran riders, including Duane Peters a.k.a. “Master of Disaster,” made their name riding Santa Cruz boards.
Four decades of skateboarders and longboarders have been influenced by Santa Cruz boards. No doubt, they will be a force in the longboarding world for some time to come.
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